From Semantics and SEO to Knowledge Graphs, and Back Again
A Talk by Jono Alderson, Panos Alexopoulos, David Amerland and Andrea Volpini
About this talk
Knowledge graphs are all the rage these days, but for many they are still an exotic notion which is hard to come to terms with. In this panel, experts who have been working with knowledge graphs before it was cool will share their experience.
More specifically, we’ll be looking into the interplay between semantics, SEO, schema.org, JSON-LD, and knowledge graphs.
Though it may not be obvious, if you are doing SEO today, you are working with knowledge graphs. Ever since Google popularized the notion of knowledge graphs, it’s been things, not strings. The “things” that search engines can understand are all in schema.org, which is, you guessed it, a framework for building knowledge graphs.
Semantic SEO experts Jono Alderson and Andrea Volpini, and expert knowledge graph builder Panos Alexopoulos will share how to onboard yourself to knowledge graphs via schema.org and JSON-LD, as well as the specifics of working with these technologies, and how they can be used to kick-start your own knowledge graphs.
We’ll also look at the other direction in this equation: how you can use your knowledge graphs to boost your SEO. Last but not least, we will examine the evolution of schema.org
Moderated by David Amerland
Categories covered by this talk
Acquiring more customers, growing businesses, preparing for the future. That’s what digital marketing & semantic SEO expert Jono Alderson helps others with. Jono will explain how JSON-LD & schema.org help him.
Panos Alexopoulos has been working at the intersection of data, semantics, language and software for years, and is leading a team at Textkernel developing a large cross-lingual Knowledge Graph for HR and Recruitment, as Textkernel is part of CareerBuilder.
Thanks to semantic search, Social Media marketing, branding and SEO have largely converged. Bringing all this together within your organisation is never easy and in all likelihood you will benefit from knowing what has worked for others. This is what David helps with.
Andrea Volpini, CEO of WordLift, is a visionary entrepreneur, now focusing on semantic web and artificial intelligence.
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