Schema, Google & The Future of the Web
A Talk by Jono Alderson (Digital strategist. Marketing technologist. Full stack developer. Futurologist, Yoast)
About this Talk
A world of structured data promises us an incredible future. But most websites struggle to even implement basic schema.org markup. Fewer still represent and connect their pages and content in sophisticated, structured graphs. We can’t reach that incredible future without increasing and improving adoption.
To move forward, we need to make constructing rich structured data as easy as writing a recipe. This isn’t a pipe dream: at Yoast, we think we’ve solved schema for everybody, everywhere. We’d love to share our story.